This project, for an independent urbanwear retailer, had the brief to create a flagship store from a series of components that could also be adapted for future expansion to other retail sites.
The various sales areas of the shop – menswear, womanswear, shoe shop, denimwear and premium brands – required an element that would unify the shop. We wanted to apply a wall finish that could stand alone within the existing shell but at the same time reveal the raw wall finishes behind, thus creating a room within a room and a layering of contrasting textures.
The inspiration for this wall came from the pub game ‘Jenga’. The final form of the ‘Jenga Wall’, constructed from solid ash, unifies the shop, provides support for the merchandise system and locates the one-off design pieces – the shoe shop shelving and seat, the denim library and display, the sales desk and changing rooms – while maintaining a visible layering to the existing walls behind.
Throughout the shop a series of display stands have also been designed from ash plywood. These take the form of asymmetric ‘A for Attic’ shapes. They are easily adapted dependent on the type of merchandising to be displayed.
The merchandise lighting grid sets an upper datum to the fit-out and is formed from a lime green conduit with pendant fittings suspended below at one-metre centres. The conduit wraps around the shop and terminates above the nine metre long sales desk.